Advertising
You spent $$$ on online ads last month. Did it work?
While marketing strategies have changed drastically over the years, the goal of marketing has not. Get the right message, to the right person, at the right time. The benchmarks below will give you a good idea of where your marketing opportunity lies.
| Channel / Ad Type | Audience | Metric | Benchmark |
|---|---|---|---|
| Facebook / Display | Cold Audience (Using demographic, interest, behavior, location, etc. based targeting rules) | Link Click Through Rate (CTR)1 | 0.5% |
| Facebook / Display | Retargeting Website Visitors | Link Click Through Rate (CTR)1 | 1.6% |
| Facebook / Display | Cold Audience (Using demographic, interest, behavior, location, etc. based targeting rules) | Conversion Rate (Website Purchase) | 3% |
| Facebook / Display | Retargeting Website Visitors | Conversion Rate (Website Purchase) | 6%1 |
| Google / Display | Cold Audience (Using demographic, interest, behavior, location, etc. based targeting rules) | Link Click Through Rate (CTR)1 | 0.4% |
| Google / Display | Retargeting Website Visitors | Link Click Through Rate (CTR)1 | 0.7% |
| Google / Display | Cold Audience (Using demographic, interest, behavior, location, etc. based targeting rules) | Conversion Rate (Website Purchase) | 0.8% |
| Google / Display | Retargeting Website Visitors | Conversion Rate (Website Purchase) | 2.6% |
| Google / Search | Link Click Through Rate (CTR)1 | 2.0% | |
| Google / Search | Conversion Rate (Website Purchase) | 2.1% | |
| Google / Shopping | Link Click Through Rate (CTR)1 | 0.6% | |
| Google / Shopping | Conversion Rate (Website Purchase) | 2.4% |
1. As of 3/31/2020. Source: Monetate eCommerce Quarterly Report
2. Blended rate across multiple sources
3. Source: Compass
Not weekly. Not monthly. When it matters.
Get the latest from our blog
Making sense of your Google Ads metrics
The first step in reviewing metrics is to make sure your account is actually performing. You need performance data in order to analyze that data
Is Email Marketing Dead? Statistics Say: Not a Chance.
In this post, we share email marketing statistics showing that, far from being dead, email marketing is an essential tool for attracting and retaining customers.
10 Crucial Ecommerce Metrics For Serious Entrepreneurs Only
The best ecommerce entrepreneurs are obsessed with metrics. In fact, it’s this obsession with measuring and optimizing that allowed their stores to grow so fast.
9 Mission-Critical Lead Generation Metrics You Need To Track
The average data-driven business is growing more than 30% year-overyear, according to Forrester. By 2021, the same companies will take $1.8 trillion annually from companies